Retention Built into a product
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Giving a customer something they hold and would forfeit by going elsewhere.
The problem
A customer who bought once has no particular reason to come back. Most loyalty tooling gives a business one lever — points, or a discount — so the customer loses nothing by shopping elsewhere and gains nothing by bringing anyone with them.
How Aakam approaches it
A balance that accumulates in the customer’s name, cashback that pays into it once an order settles, and a referral code that earns them something when someone they told buys. Three reasons to return rather than one.
What the product does
- Customer wallet and balance
- Cashback on settled orders
- Referral codes and rewards
Where it matters most