How Aakam’s technology could serve education
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A course platform is paid on enrolment and judged on completion. Most learners enrol once, stop, and are never worth what they cost to acquire.
Where the same problems appear
Aakam does not serve education today. No institution or platform is a customer. What follows is an argument about a retention problem that happens to look exactly like a commerce one.
WHERE THE MECHANISMS MEET
The same problems, in a business that is not a store.
Nothing to lose by stoppingShaaaA learner who drifts away forfeits nothing, so nothing in the product argues against drifting.What it would do. A balance the learner holds, credited as they progress, is the same mechanism as a customer wallet. Whether it should be spendable on the next course is a product decision, not a technical one. Which channel brings people who finishRaasidEnrolment is measured and completion is not, so acquisition is optimised toward learners who sign up rather than learners who stay.What it would do. Delivering the later event — completion, not enrolment — to the systems that optimise is the same capture-at-source mechanism, pointed at a different event. 
The mechanism is a strong fit and the sector is not one Aakam is in. Both of those are true at the same time.
Aakam does not build custom software to order. These are products with their own roadmaps and their own customers; an industry page is an argument about where those products fit, not an offer to build something new.