Customer acquisition Built into a product
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Spending on the customers who were going to be worth it, using events the ad platforms can actually see.
The problem
Acquisition is priced by algorithms that only learn from the events they receive. Browser blocking and privacy settings stop a share of conversions before they are ever reported, so bidding is optimised against an incomplete sample and the cost of a customer is set by data that is missing.
How Aakam approaches it
Capture the conversion at its source rather than in the browser, and deliver it complete to the systems that learn from it. The bid improves because the sample does.
What the product does
- Server-side conversion capture
- Delivery to ad platforms and analytics
- Deduplication against browser events