Commerce infrastructure Built into a product
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Running inside the platform a business already sells on, rather than beside it.
The problem
Software that sits outside a merchant’s platform asks them to reconcile two systems for the rest of its life. The integration is where most of the value leaks out.
How Aakam approaches it
Ship as an approved application inside the platform, using its own catalogue, orders and checkout, so there is one system of record and nothing to reconcile.
What the product does
- Approved platform applications
- Catalogue and order integration
- Merchant install and onboarding
Carried by
ZiadahOwns the in-session decision: reads what a customer is doing right now and puts the fitting thing in front of them before the decision is made.ShaaaOwns the reason to return: gives a customer something they hold and would forfeit by going elsewhere.RaasidOwns whether the sale is even visible: captures what happened at its source and delivers it complete.
Where it matters most