The products Aakam builds and operates
A growing portfolio of SaaS products, each built around a different problem — and each one deciding what to do about it rather than waiting to be configured. Three live today and a fourth on the way. The model is built to take more.
Our portfolio
Book a callEach product is built around a problem that is not particular to one industry, and each is deployed today in commerce. The category is the problem; commerce is where the products currently run.
Ziadah
Most visitors buy one product and leave. Every customer arrives with a different intent, yet most stores show everyone the same products — so orders leave smaller than they could have been. Every riyal of ad spend bought this exact visit. When the order grows inside it, the economics of every campaign improve at once — with no extra visit and no discount eating the margin.
Shaaa
A customer who bought once has no real reason to return. Traditional loyalty tools give a business a single lever — points, or cashback — so the customer loses nothing by going elsewhere and gains nothing by bringing friends. You do not pay to acquire a returning customer twice, and every point of repeat rate compounds. Referral turns the most loyal customers into an acquisition channel paid by result rather than by click.
Raasid
Part of a business’s conversions never reaches the ad platforms at all. Browser blocking and privacy settings stop the pixel before it reports real sales, so ad algorithms optimise on incomplete numbers. Ad algorithms learn from the events that reach them. When reality arrives complete, targeting improves and budget decisions rest on what actually happened rather than on the sample that survived blocking.
Ghurab
Coming soonA merchant can see every customer and still not know what to do about any of them. The record is there — orders, visits, messages — and turning it into a decision is work nobody has time for, so the relationship is managed by whoever happens to remember it. A CRM that only reports hands the work back to the merchant. One that decides hands back the action — which is the difference between a record that is kept and a relationship that is run.
A problemoutlivesthe productbuilt around it
Four problems, four products: the moment of purchase, the reason to return, whether the sale is visible at all, and the relationship after it. None of them belongs to one industry — a customer decides, comes back or does not, gets measured or does not, and is worth returning to, in a restaurant as surely as in a store. Commerce is where the live products are deployed today; it is not the boundary of what they address.
You don’t need to know what to do next. AI does.
- Ziadah
Every customer is different. AI figures out what each one needs.
Ziadah analyses customer behaviour, intent and interactions to discover what each visitor is most likely to need — then adapts the experience to it, with the fitting recommendation at the moment it counts.
No guessing. No manual targeting. A smarter experience, automatically.
- Shaaa
AI understands what brings a customer back.
Shaaa analyses behaviour, purchases, engagement and preference to discover what drives loyalty for each customer, then turns that into the rewards, offers and experiences that bring them back.
AI finds the opportunity. Shaaa turns it into loyalty.
- Raasid
Don’t just measure your ads. Let AI improve them.
Raasid analyses advertising data, performance, spend and outcome to discover what is working, what is underperforming, and where opportunity is being missed. It does not stop at reporting what happened: it determines what has to change, and acts on it.
From ad data to better performance — automatically.
- Ghurab
A CRM that doesn’t hand you a report. It hands you the action.
Ghurab reads the merchant’s own customers — what they bought, when they stopped, what they responded to — discovers which relationship needs attention now, and returns the action already analysed and ready to take.
Built on the same conviction as the rest: discover, decide, act.
From understanding to action — autonomously.
- ZiadahCustomer experience personalizationOwns the in-session decision: reads what a customer is doing right now and puts the fitting thing in front of them before the decision is made.Currently deployed for e-commerce businesses, as an approved application inside Salla and Zid.On: Salla and Zid · ziadah.app
- ShaaaLoyalty and retentionOwns the reason to return: gives a customer something they hold and would forfeit by going elsewhere.Currently deployed for e-commerce products, listed on Zid. The underlying problem — giving a customer a reason to come back — is not particular to online stores.On: Zid · shaaa.app
- RaasidCustomer data and measurementOwns whether the sale is even visible: captures what happened at its source and delivers it complete.Currently deployed for e-commerce products, listed on Zid. The problem it solves — knowing what actually happened — belongs to any business measuring its own outcomes.On: Zid · raasid.app
- GhurabCustomer relationshipsOwns the relationship after the sale: a CRM that reads the merchant’s own customers and hands back the action to take, already decided.Not released. Announced here and nowhere deployed yet.Coming soonGhurab