Customer acquisition
Spending on the customers who were going to be worth it, using events the ad platforms can actually see.
What this meansCapabilities, not engagements
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Aakam is not an agency and does not sell services. Each entry below is a class of business problem that one of Aakam’s products was built to work on — named the way a buyer would name it, and answered by naming the product that works on it. Nobody runs these on your behalf: the product finds the problem in a business’s own numbers and acts on it.
Where a capability exists only as a mechanism inside a product, this page says so. Nothing here is an offer to deliver work.
WHAT THESE PRODUCTS ARE FOR
The problems these products work on.
Built into a product today
Retention
Giving a customer something they hold and would forfeit by going elsewhere.
What this meansPersonalization
Reading what a customer is doing right now and putting the fitting thing in front of them before the decision is made.
What this meansData and analytics
Knowing what actually happened, rather than what survived the journey to the dashboard.
What this meansCommerce infrastructure
Running inside the platform a business already sells on, rather than beside it.
What this meansAI
Used where a judgement has to be made per session, and nowhere it is not needed.
What this meansDigital products
Building a software product around a problem and then operating it.
What this meansMechanisms, not offers
Payments
Value that moves when an order settles — held as balance rather than paid out.
What this meansAutomation
Decisions that happen without anyone being asked to make them.
What this meansGrowth
What the other capabilities add up to — bigger orders, more of them, measured correctly.
What this meansOperations
The work a merchant no longer has to do once a mechanism is doing it.
What this meansBusiness intelligence
Reporting whose value comes from the completeness of what feeds it.
What this means