How Aakam’s technology could serve retail
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A retailer with both a shop and a storefront has one customer and two records of them. What was recommended, what was rewarded and what was measured all stop at the boundary between the two.
Where the same problems appear
Aakam does not serve retail today. Nothing here is a deployment and no in-store integration exists. What follows is the argument: these are the same three problems, and the second sales channel is what makes them harder rather than different.
WHERE THE MECHANISMS MEET
The same problems, in a business that is not a store.
The shelf that does not know the customerZiadahA returning customer browses a storefront that shows them what it shows everyone, while the shop floor that knows them has no way to say so.What it would do. The in-session mechanism is the one deployed online today. What retail would additionally need is the in-store signal, which does not exist yet. A balance that stops at the doorShaaaA reward earned online that cannot be spent in the shop is not a reason to come back, it is something the customer has to remember.What it would do. The balance and settlement logic transfers directly. Spending it at a physical till is the part that would have to be built. 
Retail is the shortest argument on this page, which is exactly why it is worth stating plainly rather than implying that the distance is zero.
Aakam does not build custom software to order. These are products with their own roadmaps and their own customers; an industry page is an argument about where those products fit, not an offer to build something new.