Personalization Built into a product
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Reading what a customer is doing right now and putting the fitting thing in front of them before the decision is made.
The problem
Every visitor arrives with a different intent, and most storefronts show all of them the same thing. The decision is made in the session, so a recommendation that arrives afterwards has arrived too late.
How Aakam approaches it
Read the session as it happens — what is being looked at, what was looked at before it, what the business set as its goal — and place the fitting product in the path of the decision rather than after it.
What the product does
- In-session intent signals
- Product recommendation placements
- Goal-weighted merchandising