Automation A mechanism, not an offer
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Decisions that happen without anyone being asked to make them.
The problem
The decisions that matter most in a session — what to show, what to credit, what to report — occur too often and too fast for a person to make them one at a time.
How Aakam approaches it
Automation here is not a product. It is the property that makes the other three work: each mechanism runs on its own trigger, and the merchant sets a goal rather than a rule per case.
What the product does
- Event-triggered mechanisms
- Goal-set rather than rule-set
Carried by
ZiadahOwns the in-session decision: reads what a customer is doing right now and puts the fitting thing in front of them before the decision is made.ShaaaOwns the reason to return: gives a customer something they hold and would forfeit by going elsewhere.RaasidOwns whether the sale is even visible: captures what happened at its source and delivers it complete.
Where it matters most