AI Built into a product

Scroll to explore

Used where a judgement has to be made per session, and nowhere it is not needed.

The problem

Choosing

what

a

specific

visitor

should

see

is

a

judgement

made

thousands

of

times

a

day

against

changing

context.

It

is

the

kind

of

problem

a

model

is

genuinely

better

at,

and

most

of

the

rest

of

a

business

is

not.

How Aakam approaches it

Applied to the in-session recommendation, where the judgement is real and the feedback is immediate. Not applied to the parts of the business that a rule already answers correctly.

What the product does

Per-session recommendation
Learning from settled outcomes

Carried by

ZiadahOwns the in-session decision: reads what a customer is doing right now and puts the fitting thing in front of them before the decision is made.

Where it matters most

E-commerceCurrently served

AI

What this means Services

AI Built into a product

Choosing what a specific visitor should see is a judgement made thousands of times a day against changing context. It is the kind of problem a model is genuinely better at, and most of the rest of a business is not.

AI

Choosing

what

a

specific

visitor

should

see

is

a

judgement

made

thousands

of

times

a

day

against

changing

context.

It

is

the

kind

of

problem

a

model

is

genuinely

better

at,

and

most

of

the

rest

of

a

business

is

not.